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From shoppable stay streaming to direct checkouts on social-media platforms, digital pioneers are finding new ways to excite and interact their clients. Against this backdrop, the results of our survey could problem some common orthodoxies regarding shopper intent. For years, retailers and retail landlords have spent significant time, money and brainpower into marketing their stores as “experiences,” whether that meant museum-calibre installations or ski slopes in mall corridors.
Fashion is, in the post-industrial era, topic to up to date and tailored attitudes. This chapter addresses these traits of these perceptions, reasoning that the principle factors influencing this shift in consumers’ perceptions are globalization and digitalization. The chapter proves that a unified international notion of fashion trends has been shaped, and digitalization leads to an extra unification of such perceptions. The supplies of the chapter can be utilized by Russian retail and manufacturing firms of the style trade when growing their evolution strategies.
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