It’s a crowded marketing world out there, and it’s a challenge to stand out. You might have tried various strategies to get your message to the public, but still aren’t getting the traction you want. What are some things you can do? Try these ideas to boost your public visibility.
- Advertise on Streaming Services
Although services like Pandora and Spotify have paid no-ad options, they also have a large audience of listeners who listen to the free versions with ads. Consider investing in ad time on these platforms. Hire the best voiceover talent you can find. Not sure where to start? Try doing a search using terms like male voice over artist to find a high-level professional.
- Uplevel Your Branding
Do a thorough audit of your website and all of your collateral materials, and be honest with yourself about the level of quality you find. Get outside evaluations if possible, too. Is your branding compelling, appealing, and consistent? Do you stand out as a quality provider of your goods or services? If not, regroup and either get your in-house marketing department or a contractor to make necessary adjustments.
- Improve your SEO
SEO (search engine optimization) determines where your website ends up on search results. Improving SEO is a comprehensive process that involves great attention to detail and continuous evaluation of analytics. You might be fascinated by the process and want to tinker with it yourself, you may have an SEO specialist on staff, or you might prefer to outsource the expertise. Whatever you decide, make it a priority. While you’re at it, be sure you complete your business profile on Google (be sure to include reviews), and update it frequently.
Boosting your public visibility requires sustained focus. Try these tips to make your business attract positive attention.