Tips for Designing a Great Book Cover
Even a great book may never depart from the bookstore if the cover doesn’t capture the reader’s eye. Bottom line, how your book cover looks like may be the most essential aspect of the whole book design and marketing process.
The following are some tips to help you make an effective book cover mockup:
Check out similar genre book covers.
Go to your local or online bookstore and look at books in the same category as yours. When you go to the area of the store where your book could be someday, what’s the first cover that caught your eye and for what reason? What made the cover stand out from the others? In the same manner, take note of the covers you thought were the worst. Take all such questions into account when creating our book cover mockup.
Be smart with colors.
Take note of the psychological impact of the colors you choose for your cover. If your book talks about with meditation, you may want to avoid an orange or red cover as these colors are more exciting than relaxing. Use white or blue for your book cover mockup and you’ll end up with something more peaceful and probably more apt. Again, take a look at other same-genre books as well as the colors they use. How would you like people to feel about your book? What colors make you feel that way?
Put your name and book title in the right places.
Unless you’re Stephen King, your name must be placed on the lower part of the cover. Your title should instead be on top, preferably bigger than your name or at least the same size. When you have established yourself as a writer, then you can make your name the top attraction in your cover. In any case, the letters must be easy to read. Simple fonts in neutral colors are always best, and as you make your book cover mockup, be sure the text doesn’t lose itself in the color behind it.
Use matching art.
The artwork you use should match the content of your book and must not distort the message is about. When she died, Agatha Christie’s murder mystery books had covers with gory pictures, like needles sticking out of someone’s eyes. These covers grabbed attention, but that’s it. People typically have an aversion to such shocking images. So don’t be content with getting their attention – they should be inclined to dig deeper.
Make it simple.
Ensure the cover is not too crowded. Try to do a distance test. Set your book cover mockup’s height to one inch, the size it will be online. If the artwork is easily distinguishable at such size, it is too complex. Also have the cover at book size and see how it looks from ten feet away. If the artwork couldn’t be distinguish it that easily, it may not be the right choice.